Could inclusion drive effectiveness?

CREATIVE EQUALS REPORT

Can inclusion drive marketing effectiveness?

THE BUSINESS CASE FOR INCLUSIVE MARKETING 

What is inclusive marketing? It’s a best-in-class strategy that aims to authentically represent diverse voices and experience across a brand’s DNA, customer experience, campaigns and products. The goal is for customers to be seen, respected and valued. 

At Creative Equals, we’ve crafted a bespoke framework for assessing marketing through the lens of DE&I with a team of highly trained experts, collaborating with the world’s leading brands since 2020. 

We analysed the Effie UK body of work to explore if there was a connection between inclusive marketing and effectiveness to establish a new ROI: the ‘Return on Inclusion’.

Download your FREE Report to see the link between inclusive marketing and effectiveness, and how you can implement the inclusion ROI in your campaigns.

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Report: Can inclusion drive marketing effectiveness?